Discover Ambigram Logos: 20 Creative Examples of Symmetry in Branding
Sun Microsystems
Sun Microsystems, an American technology company that was acquired by Oracle Corporation in 2010, had a distinctive ambigram logo. The logo consists of four interlocking copies of the word “SUN” arranged in a square. When viewed from any angle, the logo reads “SUN.”
New Man
The French clothing company New Man has an ambigram logo that cleverly uses the letters of its name. When the logo is flipped upside down, it still reads “New Man,” showcasing the brand’s innovation and style.
John Langdon’s “Angels & Demons”
John Langdon, a graphic designer and ambigram artist, created an iconic ambigram logo for Dan Brown’s novel “Angels & Demons.” The words “Angels” and “Demons” are combined in such a way that the logo can be read both right side up and upside down.
Labyrinth Brewery
Labyrinth Brewery, a craft brewery based in Connecticut, has an ambigram logo that showcases their passion for creativity and unique beer recipes. The logo reads “Labyrinth” when viewed right side up and remains legible when rotated 180 degrees.
VIA Rail Canada
VIA Rail, a Canadian rail service, has an ambigram logo that reads “VIA” when viewed right side up and remains legible when rotated 180 degrees. The logo represents the company’s commitment to connecting people across Canada through their extensive rail network.
Nine Inch Nails
The industrial rock band Nine Inch Nails has an ambigram logo that features the band’s initials, “NIN.” The logo is symmetrical and reads the same when flipped upside down, reflecting the band’s edgy and experimental style.
Xerox Corporation
Xerox, a multinational corporation known for its printing technology, has an ambigram logo with the letter “X” at the beginning and end of its name. When flipped horizontally, the logo remains legible and continues to read “Xerox.”
Abode
Abode, a home security and automation company, has a sleek ambigram logo. The logo reads “Abode” when viewed right side up and remains legible when rotated 180 degrees, highlighting the company’s dedication to smart and secure living solutions.
Dolby Laboratories
Dolby Laboratories, a company specializing in audio and imaging technology, has an ambigram logo with a double “D” design. When flipped horizontally, the logo remains legible, showcasing the company’s innovative spirit in the world of sound and visual technologies.
Big Ten Conference
The Big Ten Conference, an American collegiate athletic conference, has an ambigram logo that features the number “10” embedded within the letters “B” and “G.” The logo cleverly represents the conference’s name and identity in college sports.
Diamond Empowerment Fund
The Diamond Empowerment Fund, a global nonprofit organization supporting diamond communities, has an ambigram logo featuring a diamond shape. When flipped horizontally, the logo remains legible, reflecting the organization’s mission to create lasting, positive change in diamond-producing communities.
Mothercare
Mothercare, a British retailer specializing in products for expectant mothers and young children, has an ambigram logo with a heart shape in the letter “M.” When flipped horizontally, the logo remains legible, symbolizing the love and care at the heart of the brand.
Yoga Australia
Yoga Australia, a professional organization for yoga teachers in Australia, has an ambigram logo that incorporates the shape of the Australian continent. When viewed right side up, the logo reads “Yoga Australia” and remains legible when rotated 180 degrees.
Ironman Triathlon
The Ironman Triathlon, a series of long-distance triathlon races, has an ambigram logo featuring the letter “M” in the word “Ironman.” When flipped horizontally, the logo remains legible, embodying the strength and determination of the athletes who compete in these races.
Invicta Watches
Invicta Watches, a timepiece manufacturer, has an ambigram logo that reads “Invicta” when viewed right side up and remains legible when rotated 180 degrees. The logo emphasizes the company’s dedication to creating high-quality, innovative watches.
Lost Type Co-op
Lost Type Co-op, a type foundry that offers unique and creative typefaces, has an ambigram logo that reads “Lost Type” when viewed right side up and remains legible when rotated 180 degrees. The logo represents the foundry’s commitment to pushing the boundaries of typography
Burton Snowboards
Burton Snowboards, a leading snowboard manufacturer and lifestyle brand, has an ambigram logo that features the company’s name. When flipped horizontally, the logo remains legible, symbolizing the brand’s commitment to innovation and performance in the snowboarding world.
Studio Symbiosis
Studio Symbiosis, an architecture and design firm, has an ambigram logo that reads “Symbiosis” when viewed right side up and remains legible when rotated 180 degrees. The logo emphasizes the firm’s focus on creating harmonious and integrated designs that blend seamlessly with their surroundings.
Roxy
Roxy, a popular lifestyle and clothing brand for women, has an ambigram logo featuring a heart shape that represents the brand’s name. When flipped horizontally, the logo remains legible, reflecting the brand’s fun and feminine spirit.
Shintaro
Shintaro, a Japanese electronics company, has an ambigram logo that reads “Shintaro” when viewed right side up and remains legible when rotated 180 degrees. The logo showcases the company’s commitment to innovation and cutting-edge technology in the electronics industry.
